Thoughtfully Gifts 🎁

Creative Direction
Creative Strategy
Production
Prop Styling / Fabrication

In your dreams.

Thoughtfully Gifts is one of the more unique clients that I have worked with. They sell mostly food-related gifts in fun and clever packaging. The challenge with them really was two fold: how do we make content for everything from pancake syrup to hot sauce feel cohesive, and how do we also maintain specific looks for different product categories?

We also chose to bring them onto TikTok, where we could highlight their products in a platform native way to expose them to an entirely new, younger audience.

From 💤 to 💯

The content on Thoughtfully’s Instagram prior to working with us wasn’t bad, it just wasn’t unique or consistent. They didn’t always acknowledge the interesting parts of their fun packaging, or show any food to speak of. Our content for them was a total 180, using lots of food appeal, bright colors, and dream-like set ups.