The simplicity is the challenge.

Mymiel is a wonderful, boutique skincare brand started by two Harvard-trained dermatologists with an affinity for bees.

Their honey derived formulas break the substance down into its most useful elements to create naturally effective skincare. The creative challenge with Mymiel has been creating social content for them , month after month, that uses an incredibly stripped down aesthetic, and features only 5 different products.

That said, it is a fun exercise to challenge myself to work within these constraints to keep finding new things about the brand that can not only excite new customers, but me as well.